Apparently, journalese is everywhere. Zinsser noted People as one of the guilty magazines using "a mixture of cheap words, made-up words and cliches that have become so pervasive that a writer can hardly help using them." I had to look for myself. I flipped through an old People magazine I had in my room and sure enough, several journalese words and phrases immediately popped out.
... led U.S. troops to a swift victory...
... rocker Chris Daughtry...
... brings a bit of flash ....
... couple keeps it light ...
... had a near miss when a car sped close by...
... these troubling days ....
... sitting at a cushy desk ....
... magical hero....
Friday, February 22, 2013
Friday, February 15, 2013
Logotypes and Tag lines
LOGOTYPE
The images shown below, I believe, are simple, yet successful examples of logotype:
http://blog.the-dot.co.uk/design/40-more-clever-logos-with-hidden-symbolism/
http://cargocollective.com/admixdesigns/LOGOS
Using only letters, these logos are incredibly effective and easily understood. These particular designs were created by designer Joe Prince with Admix Designs.
TAG LINE
I believe VISA has a very effective tagline. VISA's old tag line was "It's everywhere you want to be," to "Life takes VISA"and most recently "More people go with VISA."VISA focuses on its audience's needs and desires. The people want a card they can use anywhere and VISA has given that to us. Their tag line promises fulfillment. VISA truly is offered everywhere and with the their simple tag line, now everyone knows. Go, enjoy and don't worry that you're card won't accepted because it always will if you have VISA.
Friday, February 8, 2013
Show and Tell: Chapter 5 Response
"How can you think carefully about not losing the reader and still be carefree about his opinion?" The book says to strive for order, yet still express who you are. Are you writing for you or should you consider what others think?
These are great questions but I find this all completely frustrating. In the end it comes down to your personality. There is no right answer because everyone has their own sense of writing style and everyone enjoys different reading material. While it so important to interest your readers, sometimes you simply won't.
I currently have this issue for another class. I am to write a 'front of book' piece about an upcoming event for a magazine. I have chosen to write about a marathon taking place in Gettysburg. Hypothetically, the piece would go in Gettysburg Magazine, which a wide range of personalities read. How can I can grab everyone's attention? Most are probably not runners and would not want to participate but how do I make it interesting and get them to attend as a spectator? So many things to think about...
These are great questions but I find this all completely frustrating. In the end it comes down to your personality. There is no right answer because everyone has their own sense of writing style and everyone enjoys different reading material. While it so important to interest your readers, sometimes you simply won't.
I currently have this issue for another class. I am to write a 'front of book' piece about an upcoming event for a magazine. I have chosen to write about a marathon taking place in Gettysburg. Hypothetically, the piece would go in Gettysburg Magazine, which a wide range of personalities read. How can I can grab everyone's attention? Most are probably not runners and would not want to participate but how do I make it interesting and get them to attend as a spectator? So many things to think about...
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