Stacy's Pita Chips, I believe, has one of the best chip bag packaging. When looking at the long isle of chips available to consumers, Stacy's immediately pops off the shelf. There's tons of colors in the chip isle. But Stacy's chose a basic route: black. The black bags stand out like a sore thumb in the colorful sea of chip bags. You can't help but walk over and see what it is. The 'simply naked' logo is, well, simple. Each variation of pita chip is awarded a different color banner but it's still the basic black bag that draws you in. The typography is elegant and the yellow type really stands out on the black background. Also, the images are always appealing and immediately makes me hungry!
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