Volkswagen was looking to improve their traditional car show experience. They wanted to create a new brand strategy that resonated with a conscious consumer audience.
"Green Guts" focused on the release of the new Jetta TDI Clean Diesel. Custom designed brochures and T-shirts were made for the special VIP launch party in Toronto, creating a holistic VW branded green experience.
http://www.behance.net/gallery/Volkswagen/132045
Great design, great execution. Obviously it was appropriate to use green as the only color. The entire piece is incredibly clean, uncluttered and eye-catching. Creating the brochure to look like a leaf, a natural object, was also a smart design choice given that the company was trying to improve their green space.
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