Poor Ad Choice

This is a print advertisement of Burger King's Super Seven Incher sandwich in Singapore. Showing the sandwich by a wide-eyed woman accompanied by a suggestive tagline is incredibly distasteful. It's showing unappetizing references to oral sex.

The ad was a limited time promotion in Singapore and shortly discontinued.

The message 'It'll blow your mind away' did not entice anyone to try the sandwich. The message most definitely conveys a double meaning.

The response is for people to try the sandwich, however,  the problem with this particular ad is that it discourages people from buying it because of the confusing message.